This post was contributed by a community member. The views expressed here are the author's own.

Health & Fitness

In the Midst of the Chaos

This morning on my drive into work it was raining. It wasn’t a little bit of rain it was a lot of rain, something we called growing up as a “gully washer”. For a better explanation let’s just say it was raining so hard that when I turned my windshield washers on high, I still had to drive really slow in order to see the road and even then I thought I was driving through a river.

Now that we have established how hard it was raining now I want to tell you why that was significant. I noticed something flying through all of this crazy rain as I sat at a red light. The wind was blowing pretty swiftly so I was intrigued as to what it may be. To my surprise it was a bird flying through all the crazy wind and rain. I have watched birds fly in light rain conditions, but I can’t recall a time where I have watched a bird flying in high wind and rain conditions, it struck me as odd.

I wasn’t able to watch this bird for very long as the light I was sitting at changed, but the little bit I was able to watch it fly and struggle in the air against all the rain and wind, it made me think about business. Yeah, my brain looks for odd links between stuff going on in the world and how it can or does relate to business and marketing.

This little bird was flying as hard as it could in one direction, only to have the wind come through and blow it in a different direction. The bird would change course only to have the wind blow in a different direction and the bird would have to change course again. There was one thing that I did notice about the bird when it changed course, it never really changed the direction it was flying in. It may not have been the same angle or path, but this little bird struggling against the wind was still flying in the direction it needed to fly.

freskos-media-path-to-success-windingOk, I am sure you are wondering what this has to do with business and some of you may have already started to see the picture I am trying to paint. This story to me has so many parallels in business, in marketing and in chasing your dreams that I could write one of those “choose your own adventure” stories with it.

But here is what we have to remember in business and in marketing. That the wind is going to come and blow us in 100 different directions while we are on our path. We have to push through the wind, change our course a little bit and keep moving towards our goal. Sometimes we have just wind and sometimes we have just the rain. In times of rain and chaos, the thing we have to remember is that we are working towards our business or marketing goals and we have to push on through.

Success in business and success in our marketing is not a straight path and sometimes we get pushed in different directions.

Right now there are a ton of small businesses that are trying to figure out what they are going to do for their marketing because of the massive change Facebook made to its business pages. We have to realize that this is just the wind blowing us a little bit and that we need to adjust our course. We need to make sure we are covering all of our marketing bases. We have to realize that this is something that was going to happen as more and more businesses got on the Facebook band wagon.

The question becomes, what can we do about it? Well you adjust your marketing strategy to fit into the new changes. This is just one of the many things I will be talking about in my upcoming class on “The Big 3”. Facebook is a bit part of that class, so because of the newest changes to Facebook, I will be adding in how to boost your pages back up to reach the same if not more people on Facebook.

Another thing we have to realize in this ever changing social media marketing field is that we have to evolve with social media. The wind will blow and seemingly knock us off our path, but we have to adjust and push forward with what we are doing.

Don’t let the wind and rain, which is temporary, knock you off your path or discourage you. Be that brave little bird, adjust your course a little bit and push forward even harder. Ultimately working towards and achieving your goal is the important part. I know I have to apply this to my business life, which may be why watching this bird struck me so hard this morning. However I know that I am not the only one that is dealing with the wind and rain. So I wanted to share this with all of you today and hope that it helps you to see that the wind and rain may be here today, but tomorrow the sun will be shining.

Oh man! I just realized there is an itsy bitsy spider reference I could have used as well! Maybe next time! But before I call it the end of the blog let me share some info that is coming up.

Ok, so I mentioned my upcoming class, this is just one of several I have coming up. So make sure you check out all of these that are coming up in the next 2 months!

4-22 – The Big 3 Updated – Register here: http://www.freskosmedia.com/events/big-3-updated/

5-13 – Summertime Marketing – Register here: http://www.freskosmedia.com/events/summer-marketing/

5-17 – B.O.S.S. Entrepreneur Summit – Register here: http://www.bossentrepreneursummit.com/registration/

View the Original Blog Post Here: http://www.freskosmedia.com/midst-chaos/

We’ve removed the ability to reply as we work to make improvements. Learn more here

The views expressed in this post are the author's own. Want to post on Patch?

More from East Atlanta