Fallen Arrows, the Inman Park-based digital fabric printing company, is launching a new, environmentally friendly tee-shirt line that reuses the waste ink that's left over during production.
The result, owner Tito Sands said: "Wastage Wash."
Reusing the waste ink, the company has created a line of one-of-a-kind tees that come in three basic patterns: “Splatter,” “Lilypads” and “Original.”
The idea is the brainchild of Andrew Bellury, Fallen Arrows' manager.
He came up with the concept while stacking containers of waste ink.
"Coming from an artistic background and just being a person that doesn't really enjoy throwing anything away, I sort of set out to find some sort of use for them," Bellury said. "Wastage Wash came out of that."
It complements Fallen Arrows' niche of focusing on local artists and their art for reproduction on tees and other products.
"We predominantly work with high-detail designs and small run orders," Sands told East Atlanta Patch. "We fill a niche market that allows individuals and companies to print shirts or other fabric such as uniforms, gifts and prize at an
affordable price and it's 100 percent custom.
"If you combined a clothing company, a hippie commune and a revolutionary army it would look a lot like Fallen Arrows." (The company name is a play on the song title of Blackalicious' "Blazing Arrow.")
The Wastage Wash line launch coincides with the opening of Fallen Arrows' new wholesale showroom at 858 DeKalb Ave., facing the company's main printing operations at 840 DeKalb.
Fallen Arrows is hosting a launch party Aug. 2 from 7 p.m. to 11 p.m. to showcase the new line and the showroom.