Business & Tech

$100M Porsche Headquarters to Open in Atlanta

The project broke ground in November 2012 and is set to be completed by the end of 2014.

Porsche Cars North America, Inc. commemorated its new headquarters today in Atlanta, which is set to be completed at the end of this year, the Atlanta Business Chronicle reported this afternoon.

The $100 million project began in November 2012 and will be housed on 28 acres on the northeast corner of Hartsfield-Jackson Atlanta International Airport at One Porsche Drive. It will include a technical training center, a classic car restoration and display area, restaurants, and a Porsche Experience Center with a 1.6-mile test track.

The headquarters will employ 400 people, with 100 being new to Georgia.

Detlev von Platen, CEO of Porsche Cars North America, told the Atlanta Business Chronicle that Atlanta was chosen as Porsche’s American headquarters for a few reasons: “First, because it is on the East Coast. This is very important because it is close to the German time zone and it has the main U.S. markets. Second, Atlanta is providing us with one of the best workforces in the United States because of its universities. And finally, the Atlanta airport, where 80 percent of the U.S. population is with-in a two hour flight."


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