Business & Tech

Hot Weather Sparks Cool Idea

Zoo Atlanta is home to trial testing for personal cooling invention

The high heat of the last several weeks has kept many holed up in the cool air-conditioning of the indoors.

But for one inventor and group of business partners, the soaring temperatures has been a business opportunity.

For the past several weeks, Michael Micucci and his business partners have been going to, studying and gauging public reaction to and explaining concept behind the six, bright blue boxes around the zoo grounds.

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Called RenuZone, the kiosk-like devices are cooling stations — for $1, a customer stands in front of several vents that shoot cold blasts of air for two minutes.

The devices are prototypes and Micucci, Renuzone's inventor, is using the data collected from the zoo to refine the finished product, which he and his partners hope to bring to market early next year.

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The idea was born from toting his grandchildren at a Six Flags theme park in New York, last year, he said.

It was a particularly hot day and it occurred to him there might be a market for folks wanting to cool down in the outdoors, particularly those engaged in any outside activity at places such as zoos, theme parks and concert or sporting venues.

But the device, also is configured to give blasts of heat, which makes it useful in the wintertime at ski slopes or outdoor sporting events such as football games, Micucci explained.

The only by-product produced is sterile water, which is funneled to the surrounding landscaping, he said.


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